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SQ Exclusive Interview With Rob “World Wide Wob” Perez

via: @World_Wide_Wob

Learn more about the Agent of NBA Chaos and PETTY WARZ expert

If you’re an NBA fan on Twitter, you probably know Rob Perez, also known as the World Wide Wob. He’s one of the funniest guys in the sports media world and he hosts a show called Buckets for Cycle. Recently, I had the pleasure of interviewing Wob about his career, the NBA, and police chases.

via: Cycle


Can you give us a little background on how you got to where you are today? How did Rob Perez become the World Wide Wob?

Well, as for the “World Wide Wob” part — “World Wide” is a play on World Wide Wes, a.k.a. William Wesley, the famous NBA power broker and consultant for CAA. As for “Wob”, my 5th grade girlfriend couldn’t pronounce the letter R properly, it always sounded like a W, so she would always call me “Wob”. It kind of just stuck ever since. 

Getting to this point took a lot of 24/7 work. My first job out of college was with the New Orleans Hornets selling season tickets. I eventually left to start my own ticketing website because I saw how much those guys were making on the other side of the fence. I ended up selling the start-up venture to a bigger ticketing website and was finally able to explore and pursue my passion of producing NBA content as my time in the ticketing industry expired. 

I spent all day writing and making videos, knowing that probably no one was going to see them and/or care, but in the event something took off — I knew I’d have an arsenal of material to come back to in the event someone was intrigued by my voice and wanted to give me a shot on their platform. That day eventually came, and it’s been downhill from there.

One of the strongest components of your brand is your Twitter profile. You’re known for hilariously changing your Twitter picture and name. Why did you decide to have your Twitter pictures set as Adam Silver with various disguises? 


Honestly it’s just kind of a mood ring. I like to think of it as an AOL Instant Messenger away message. When stuff hits the fan and I need to express my anxiety, Adam Silver’s head catches on fire with Super Saiyan hair — it simultaneously acts as a highlight of the moment, so, if someone not watching the game sees my hair on fire, it means they’re missing a dope game and should tune in. It’s stupid, I know, but it just kind of became a thing that I’ve always done and people seem to enjoy the different characters. I’ve also presented the challenge to my followers that if someone can screenshot all 91 disguises, think of it as catching Pokemon, they will receive a big prize. One person has proven they’ve caught more than 50. 


via: @World_Wide_Wob


As for why Adam Silver? It actually started with David Stern, my favorite figure in all of sports. He was the Vince McMahon of basketball and I loved him for it. I’d always be thinking of conspiracy theories and things Stern was doing to turn the NBA into the WWE. He became me. I became him. He was the Emperor Palpatine of sports. When he retired, the avi switched to his Darth Vader: Adam Silver. 

So I’m going to ask about a couple of your Twitter aliases. The first is the Agent of NBA Chaos. Obviously, there has been plenty of NBA chaos recently. What have been some of your favorite moments of NBA chaos to follow?


Easy answer: social media subtweets and emojis. Whether it’s Boogie Cousins tweeting snakes in the grass emojis, Westbrook and the July 4th cupcakes the day Durant announced he’s leaving for the Warriors, the night the Clippers kidnapped DeAndre Jordan and no one knew what the hell was going on because all the players were sending emojis to each other, Kyrie posting a picture standing over the ocean and then LeBron following it hours later with Waves lyrics, Rudy Gobert retweeting Isaiah Thomas’ Celtics trophies tweet only minutes after he got traded to Cleveland … the drama of the NBA is 24/7 and off-the-court as much as it is on. Any time players start throwing grenades at each other in a petty/social media way, it gets me hyped like it’s Game 7 of the Finals. 

Speaking of pettiness, you’re an expert on sports pettiness. Who would be your general(s) in the PETTY WARZ?

LeBron and Westbrook. Not even close.


Going to another one of your Twitter aliases, the Sky Wob. Along with the great Stu Mendel, you might be the biggest name in police chases. How did you get into following police chases and how did you get into Periscoping them?

In LA, news channels interrupting live programming and/or broadcasting police chases is just a way of life. There are so many every day that they’re simply impossible to avoid if you so much as have a television in the LA metro area. I find them thoroughly entertaining, so, I thought I’d share them with the world and provide some live commentary as they progress. A huge amount of people must agree, because my police chase periscopes often out-rate my basketball-centric ones. 


However, there is a fine line to walk because these individuals are endangering innocent lives, thus, giving a platform to these suspects while not making light of a serious situation can be difficult to balance … but in the end, i see it as simply as I’m watching and distributing TV news just like everyone else.

Transitioning back to your hoops content: in your show, Buckets, you talk about “getting buckets”. What does it mean to “get buckets”? Also, what NBA player and non-NBA celebrity get the most buckets?

On the show we like to say “Buckets isn’t just a basketball culture, it’s a lifestyle” — and that’s because ‘getting buckets’ applies to so much more than on-the-court. If you get a big scoop of chicken at Chipotle, that’s Buckets. If the bus pulls up just as you get to the curb, that’s Buckets. If you get a number a the bar, that’s Buckets. If you pull up from 30 because you’re feeling yourself and make it, that’s always Buckets. 

Life is about who gets the most Buckets, thus, on our program we like to highlight and encompass all things ‘Buckets’ and incorporate real-life aspects to it, so, if you aren’t a die-hard basketball fan, you can still watch the show and relate to what it is we’re speaking on. As to who gets the most ‘Buckets’? That would be J.R. Smith (NBA) and Rihanna (Non-NBA).

On your show, you also like to break out the tin foil hats. What are your favorite NBA related conspiracy theories?

The Frozen Envelope conspiracy from the 1985 draft, why Michael Jordan actually went to play baseball 1994-1995, the CP3 to Lakers trade veto because of “basketball reasons”, the list is never-ending…

via: @World_Wide_Wob

Speaking of the Frozen Envelope conspiracy, you’ve made your love-hate relationship with being a die-hard Knicks fan pretty well known. What were your highest and lowest points of Knicks fandom?

Highest: As the final buzzer sounded at Game 6 of the 1994 Eastern Conference Finals, John Starks walked across the entire court at Market Square Arena to dap up Spike Lee. I have never been so proud of anything in my life.

Lowest: Too many to chose from, but, Charles Oakley getting ejected and banned from the Garden after getting into that altercation last season is probably #1. Ewing, Starks, and Oakley are untouchable Knicks and the fan bases’ immortal heroes — to see Oak get disrespected like that, whether he deserved it or not, was hard to watch.

Obviously you follow the whole league pretty closely. If you were the dictator of the NBA, what would you change about the league (other than giving the Knicks the best players and the title)?

1) Allow players to tweet during games.

2) The 8 seed in each conference is determined by a sudden death, 1-on-1 tournament involving the 8 teams who didn’t finish in the Top 7. Each team gets to nominate their champion like a trial by combat in Game of Thrones. Winner of the tournament gets into the playoffs.

So, along with being a big NBA guy, I know you play a little pick up. What would you say your pickup basketball game is like? Do you get buckets on the court?

I’d say my game is a combination of Patrick Beverley and Kevin Love. Always getting Buckets, even when the shots aren’t dropping — the J.R. Smith mentality of “I missed my last 3? That means this one has to go in.”


Ok, last question: what advice would you give to a young person looking to get into the world of sports media?

I don’t think there’s a formula that “if you do this, this, this, and this … you’re the next Bob Costas.” However, I can share with you my experience and how I got to where I am today — it’s really not all that complicated, now that I think about it. I picked one thing and decided I wanted to be the “go-to” source for all things regarding the topic. 

This topic for me was NBA gambling. I love the NBA, I love gambling — so I thought this would be a great place for me to start. More importantly, there was no one else doing it. It was an unoccupied niche. This is the most important part of building content in my opinion, find something that is unique, creative, and isn’t already dominated by a bigger player. While there are thousands of people writing about the NBA — that doesn’t mean you can’t find a way to put a spin on your coverage that no one else is doing. Find a specific topic you love and put all of your resources into it. Focus on nothing else. After you’ve planted your flag on it, move on to your second space, and slowly, organically expand your audience. 

No one likes a know-it-all, and people go to different places for different content. Be that one stop shop for something specific or whatever it is you want to do, and be the type of shop that doesn’t already exist. Own it. Be reliable. Be knowledgeable. And be fun. People love voices and personalities they can relate to. It’s 2017.


SQuiz
The Frozen Envelope conspiracy involved which number one overall pick?
Created 9/8/17
  1. Patrick Ewing
  2. Magic Johnson
  3. Tim Duncan
  4. Hakeem Olajuwon

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