The 2016-2017 MVP is all about loyalty.
Thursday, Oklahoma City Thunder point guard Russell Westbrook put pen to paper, signing a massive 10-year contract extension with Nike’s Jordan Brand.
Westbrook first signed with Jordan in 2013 on a five-year deal, and has since grew to become the face of the company as his performance escalated. Now, Westbrook is on a deal that will keep him with Jordan through the 2025-2026 NBA season.
The deal is rumored to be the most lucrative full endorsement deal for a Jordan athlete yet, and will include off-and on-court signature sneakers.
The deal also includes an “ambassador clause”, allowing Westbrook to receive additional Jordan Brand legacy potential an make appearancs on behalf of the brand even after retirement.
Westbrook is coming off is best season to date, as he averaged a triple-double last season on his way to winning the 2016-2017 NBA MVP award. Westbrook also broke legend Oscar Robertson’s record for most regular season triple-doubles with 42.
No matter how lucrative this deal is, it’s clear that Westbrook earned it.