Nike is upon the 30th anniversary of their “Just Do It” campaign and they surprised the world by making ex-NFL quarterback Colin Kaepernick as the face of it. Lebron James, who recently move to the LA Lakers, says that he, “Stands with Nike.” in a reference to Nike’s new ad campaign.
The launch of the campaign has sparked intense controversy as people have come out in arms against Nike for supporting a player known for starting a wave of protests among NFL players against police brutality, racial inequality and other social issues. Fans and Nike wearers have recently started posting videos on social media where they burn their Nike products in an apparent display of disapproval.
Donald Trump slammed Nike on social media and in an interview with the Daily Caller said that the Nike is sending, “a terrible message.” Trump has never supported players kneeling for the national anthem and has called out NFL commissioner, Roger Goodell, for his inability to force players to kneel.
Lebron commented on the situation while he was receiving an award for style and philanthropy from Harlem’s Fashion Row, the fashion collective partnered with Nike. The evening concluded with Lebron revealing his latest women’s basketball shoe, which was designed by three female African-American designers and inspired by strong African-American women.